Traditionalists can rejoice – coloured boots will, excuse the pun, be given the boot by the All Blacks next year.
The neon orange boots worn by the players in London last weekend and Edinburgh this morning have caused some angst, jarring so badly as they have with the marketing hype of the new jersey being the blackest ever.
The team’s apparel sponsor, adidas, had a corporate launch in London last week for the new jersey — going to great lengths to tell the story behind the changes.
The new design was apparently inspired by the players’ desire to have a jersey that would help enhance the intimidation factor and the relentless excellence for which they strive. Blackening the jersey would help strike fear in opponents and represent the commitment, durability and intensity of the team, the marketers said.
Read more here:
- All Blacks’ Carter expected to face Scotland (dailymail.co.uk)
- All tries: All Blacks hang on against England 24-21 (3news.co.nz)
- Dominant second half lifts All Blacks to win (stuff.co.nz)
- Carter to start, McCaw plays blindside for All Blacks (sbs.com.au)